FLAGSHIP CAPABILITY · SOCIAL STUDIO
Content for 8 platforms, from one panel
Instead of writing Instagram + Facebook + LinkedIn + Twitter + Threads + TikTok + YouTube Shorts + Pinterest posts for every listing and project: write once, let the brand-kit adapt, publish in parallel. Multi-platform reach unmatched in Turkish real estate.
SUPPORTED PLATFORMS
One content stream, adapted to 8 platforms
Per-platform image sizing, character limits, hashtag normalisation, account rotation — all automatic.
Feed, Reels, Stories, Carousel. Hashtag suggestion engine.
Page + Group distribution. Link-preview optimisation.
Company Page + personal posts. Professional tone templates.
Twitter / X
Auto-thread generation. 280-char limit enforcement.
Threads
Cross-post from Instagram + standalone authoring. Meta official API.
TikTok
9:16 video templates. Trending sound integration (manual approval).
YouTube Shorts
Vertical video + auto-captions. SEO title suggestions.
Pin authoring + board organisation. SEO-optimised descriptions.
BRAND KIT + VISUAL CONSISTENCY
Your brand looks the same on every platform
Logos, colours, fonts, watermark managed centrally via brand kit. Auto-applied at content generation — reps never worry about design.
Versioned brand-kit
Regenerate old campaign posts with the new brand-kit. Version history captured in audit log.
Auto-watermark + logo placement
Per-platform aspect-ratio + safe-area detection places the logo automatically.
Colour + font tokens
Design-system colour + font variables sync via ContentSettings.
AI CONTENT GENERATION
Content in 4 locales from Claude + GPT models
Tier-based default model selection (Haiku/Sonnet/Opus). Parallel 4-locale generation (TR/EN/RU/AR). Per-locale prompts + culturally-adapted examples — locale-native content, not 'translated TR'.
Tier-based model default
Short-form → Haiku, long-form → Sonnet, legal/premium → Opus. Manual override + reason logged.
Budget auto-downgrade
When monthly AI spend hits 80% cap, Opus→Sonnet, Sonnet→Haiku automatically. Hard cap halts entirely.
Cost-confirmation gate
Explicit confirmation dialog when estimated cost > $1.00 single post / $20.00 batch.
Pinned model versions
Stored as claude-opus-4-7 — admin notice before Anthropic deprecates.
MULTI-PLATFORM PUBLISHING
Write once, publish to all in parallel
Draft → multi-platform variants → approval → scheduled publish → DLQ + retry. Separate queue + rate-limit control per platform.
Platform-specific adaptation
Per-platform character limit, mention format, hashtag normalisation — automatic.
Drag-and-drop scheduler
Visual calendar for scheduling. Overlap warnings. Best-time-to-post suggestions (analytics-driven).
Account rotation (multi-account)
Multiple Instagram handles? Auto-route posts to the right account.
Dead-letter queue + retry
Failed publishes auto-retry (exponential backoff). DLQ admin panel for manual intervention.
ENGAGEMENT INBOX (UNIFIED)
Comments + DMs + mentions in one inbox
Engagement from all 8 platforms in one panel. Reply from here — no need to open Instagram. Lead → CRM conversion direct.
Cross-platform unified inbox
Instagram comment + Facebook DM + LinkedIn mention + TikTok reply, one view. Filters: platform / priority / sentiment.
Auto-convert to Lead
Buy intent detected → Lead row created automatically + routed to right rep.
Sentiment + tonality analysis
AI flags negative comments to priority queue. Fast-reply SLA.
Templated replies
Saved-reply templates for FAQs (per-platform). One-click reply.
APPROVAL FLOW + BUDGET CONTROL
Don't let interns post — protect with approval chains
Per-org approval flow (rep → senior-reviewer → publish). Per-content-kind different chain (e.g. legal includes compliance). SLA escalation, multi-stage stages.
Per-category approval chain
Editorial ≠ Promotional ≠ Legal. Each category has its own chain. Configurable.
SLA escalation
No approval in 24h → auto-tag the next role up. Reason logged in audit.
Cost-attribution per draft
Which draft used which model, how much spent, which org budget — auditable to the cent.
Routing audit trail
Every routing decision logged in ContentReviewLog.
ANALYTICS + AUDIT
What works, who made it, what it cost
Per-content ROI: impression × engagement × conversion. Which rep authored, which brand kit, which AI model, how much it cost — transparent to the cent.
Per-draft ROI
After post: impression / engagement / click / lead / sale chain. Which content actually converted.
Audit log (tamper-evident)
All content generation/approval/publish events hashed into EG-34 chain. Solid evidence in customer/brand disputes.
Cross-platform analytics
Same content compared across Instagram vs LinkedIn vs Facebook. A/B test results.
Cost-attribution + budget alert
When monthly AI content spend hits 80% → email + in-app to budget owner.
Buffer + Hootsuite + Later + Canva: all in one panel
The typical real-estate-office social-media stack — Social Studio replaces it all.
| Buffer / Hootsuite (scheduler) | $50-300/mo | → 8-platform auto-publish + scheduler |
| Later (visual planner) | $25-80/mo | → Drag-drop scheduler + best-time suggestions |
| Sprout Social (inbox + analytics) | $200-500/mo | → Engagement inbox + analytics included |
| Canva Pro (visual authoring) | $15/mo | → Brand-kit auto-adapts visuals |
| Jasper / Copy.ai (AI copy) | $50-130/mo | → Claude + GPT in 4 locales + budget control |
| Brandwatch (sentiment) | $800+/mo | → AI sentiment analysis included |
| Estimated monthly savings | ~$300 + $100 added value | |
How is this different from Buffer/Hootsuite?
Real-estate-specialised
Directly integrated with listing + project + reservation lifecycle. New listing published → post draft suggested automatically.
4-locale, locale-native
For RU/AR: locale-native marketing voice, not 'translated TR'. Buffer/Hootsuite multi-locale works only with manual input.
TR e-fatura + KVKK compliant
All operator-side invoicing/records meet Turkish law. Buffer/Hootsuite don't address TR compliance.
Lead → CRM direct flow
Engagement-sourced lead lands directly in the same Lead Inbox. No Buffer/Hootsuite → Zapier → CRM chain — one panel.
Consolidate your social media operation into one panel
Corporate-customer demo + 30-day trial with all 8 platforms active. Brand-kit migration assistance included.